62%* of people say they hear much more about the negative impacts of climate change than they do about progress towards reducing climate change.

While negative climate stories such as alarming statistics and extreme weather events generate clicks, the largest research study on the topic recently found those messages do almost nothing to change climate change beliefs or enable any action.

To inspire a durable majority of public support for system change, we need to share the message that climate change is solvable. 

we need to tell the solution stories.

“Policy makers can enable emissions reduction by employing narratives that have broad societal appeal”

– IPCC, ARG, WG3

Futerra Solutions Union “FSU” is an independent charity in the UK and 501(c)(3) in the USA. Its corporate member, Futerra, is an award-winning international change agency.

“WE’RE 22 TIMES MORE LIKELY TO REMEMBER A STORY THAN OTHER COMMUNICATION.”

how we work

Make everyone the hero

We will make sure that action is for everyone. Because change comes from people, not just the powerful. ​

Put solutions in the story

We will find unexpected ways to insert sustainability solutions into existing narratives and culture.​

Answers only

We will create new narratives that educate the world on what’s possible – where change is desirable, not duty bound.

Meet the leadership Team

  • Solitaire Townsend

    CHAIR OF THE BOARD OF TRUSTEES

  • LUCY SHEA

    MEMBER BOARD OF TRUSTEES

  • RIYA VIEGAS

    MEMBER BOARD OF TRUSTEES

  • LAURA HUNTER

    MEMBER BOARD OF TRUSTEES

  • CARA PARISH

    EXECUTIVE DIRECTOR