Let’s build a solutions story
We work to flip the climate and nature cultural narrative towards solutions.
Our partners include creatives, novelists, filmmakers, artists, writers, semioticians, academics, advertisers, storytellers and funders.
The Futerra Solutions Union is an independent non-profit, registered as a charity in the UK and 501c3 in the USA.
culture hackers for sustainability
culture hackers for sustainability
Culture and storytelling play a pivotal role in tackling the climate crisis. The influence of culture can accelerate change faster than policy or technology, breaking down outdated mindsets and forging new paths forward. If humanity created the problem, we have the power to solve it.
The Solutions Union offers a fresh perspective on addressing the climate crisis. By collaborating with creatives, novelists, filmmakers, artists, writers, semioticians, academics, advertisers, storytellers, and funders—we drive cultural shifts that embrace solutions-focused approaches to the climate crisis.
our work
We use the power of culture and public education campaigns to accelerate sustainable development.
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Client Disclosure Reporting: transparency as an advertising industry standard
Advertising Industry
Industry transformation starts with honesty. Client Disclosure Reporting is a transparency mechanism that enables the ‘industry of influence’ to understand its climate impact. So far, 175 agencies across the world are using the transparency tool to set a new industry benchmark of openness.
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The Good Life Goals: Helping billions to act on the SDGs
Insights & Guides For All
The Good Life Goals help a global audience to recognise the vital role of individual action in achieving the Sustainable Development Goals. They lay out 85 ways anyone can contribute towards the huge, planet-changing objectives that sit at the heart of the SDG agenda.
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Climate Heroes: Changing the face of climate action in the UK
Public Campaigns
During COP26, we partnered with world-renowned photographer Rankin to glorify the unsung heroes of climate action in a UK-wide billboard campaign. With a reach to more than 350 million people, this campaign set out an inspiring new narrative: there’s a climate hero in all of us.
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Planet Placement: Putting climate onto the TV screen
TV & Film industry
In partnership with leading market research firm, IPSOS, our landmark Solutions Survey uncovers global attitudes to climate change. Based on data from 20,000 people in 27 countries, the Solutions Survey offers a clear imperative for climate communicators: to start telling the ‘solutions story.
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The Solutions Survey: Understanding what the world thinks and feels about climate change
Insights & Guides For All
In partnership with leading market research firm, IPSOS, our landmark Solutions Survey uncovers global attitudes to climate change. Based on data from 20,000 people in 27 countries, the Solutions Survey offers a clear imperative for climate communicators: to start telling the ‘solutions story.
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Ted Talk: Are Ad Agencies, PR Firms and Lobbyists Destroying the Climate?
Advertising Industry
Solitaire Townsend’s, our Chair of the Board of Trustees, TED Talk has garnered almost 2 million views – exposing the huge influence the professional service industry has on carbon emissions and proposes ways they can use their creativity, inventiveness and knowledge to fix climate change instead of contributing to it.
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UN Climate Change ECCA Committee Member
TV & Film industry
We’re proud to share that our Chair of the Board of Trustees, Solitaire Townsend, has been voted to sit on the Film and Television Steering Committee launched by UN Climate Change’s Entertainment and Culture for Climate Action.
“From arts to heritage, culture has the power to help imagine and realize low-carbon, just, climate resilient futures.”
– Entertainment and Culture for Climate Action (ECCA)